As a photographer, I use photos of my work all the time. But, that doesn’t mean I have very many branding photos (although I really should!) What’s the difference? Well, branding photos are photos of you, representing your business. You’ve probably seen lots of branding photos, but you may not have realized that’s what they were! Let’s use a bakery as an example business using branding photos. Their branding probably includes photos where their team is working in the bakery, making products, “selling” a product to a customer, you get the idea. They are usually a little styled, to help create the brand image that a business is going for.
Maybe you already know what branding photos are, but you’re not sure how to use them in your business and they’re just sitting on a folder on your computer, collecting digital dust. Well, this blog post is for you! There are so many ways to use branding photos, but these are my top 5!
1. Social Media
So, this one might be obvious, but social media is THE place to use your branding photos. Not only will using these photos help maintain brand story and cohesiveness, but it just looks good. I mean, you can totally tell when a company had a good branding session, with some different locations and outfits. They look similar, but not the same. And every photos aligns with the company’s brand colors and theming. Using brand photos on your social media means the difference between a hobby, side business feel versus an established business. If you’re ready to raise prices in 2022, and you should be, then a branding photoshoot is the perfect way to re-launch your new pricing!
Need some help in the social media area? I’ve got something for you! Scroll to the bottom to see what it is 😉
As I said before, photographers have it pretty easy when it comes to website photography. But what about the rest of you? I mean, photos are essential for a beautiful, converting website. Well, this is where brand photos come in! You can use branding photos throughout your website to add visual appeal and an increased sense of who your brand really is.
While this sort of falls under the ‘social media’ section, LinkedIn is business-specific so I thought I’d include it on its own. LinkedIn is unique, because it’s the only place that merges both social and business-related content. Including branding photos on the site is a great way to add more personality to your otherwise-bland LinkedIn page, and stand out from the hundreds of other fill-in-the-blank company profiles.
If you run paid ads for your business, then you NEED branding photography! Stop using the stock photos from who knows where. Frankly, it looks bad, cheap, and unprofessional. Unfortunately, stock photography just isn’t going to cut it anymore. Adding your branding photos to your ads increases your brand reputation and image, and ultimately leads to a higher conversion rate.
5. Print Products
Do you put out a flyer, or include an insert in a mailer? Again, stock photos are really easy to spot on these types of items. I mean, your potential clients are looking at hundreds of these ads every week. What are the chances that you use the same stock photos as someone else? Pretty high. And if your potential customers see that you don’t even invest in a branding photo shoot to gather some high-quality images for your company, then why would they invest their money with you? Use branding photos to increase your authority when compared to other companies, and stand out from the crowd.
Looking for a branding photographer in Illinois?
I’m your gal! I have a passion for photography, and using my skills and experience to help support other businesses! Click here to fill out my inquiry form, and I’ll get back to you as soon as possible. In the meantime, be sure to join my Facebook group, Bring It to the Table, which is a small business support group, for tips, advice, and tons of personalized support!
PS- Here’s something for your social media!
If you made it all the way to the end, thanks! To show my appreciation, here’s that social media freebie I mentioned earlier. Click here to download it to your Canva account!